New Highway Code advice for road users

08 August 2022

The latest government THINK! campaign promotes the recent changes to the Highway Code including the new hierarchy of road users. 

“Travel Like You Know Them” encourages positive behaviour on the roads and protecting pedestrians, cyclists and horse riders who are most at risk by ‘fostering a mutual respect’. 

In first phase of the THINK! campaign in February 2022, the government found that 87 per cent of people surveyed were aware of the latest changes to the Highway Code. 

Roads Minister Baroness Vere said, “People tend to see cycles, lorries and cars on the roads rather than thinking of the person using them – but it could be your family member, your friend or your colleague.

“We have some of the safest roads in the world but I am determined to make them even safer, particularly as more people choose to walk, cycle and ride for their journeys.

“This campaign encourages everyone to see the person behind the wheel or handlebars, to build more understanding of others on the road, and help keep everyone safe.”

Mary Williams OBE, chief executive of Brake said, “On behalf of road victims and everyone who uses roads, Brake is a passionate supporter of the government’s THINK! campaign, and its focus on driver behaviour and protection of those most at risk, particularly people on bicycles and walking.

“The Highway Code’s new hierarchy of road users is a vital step forwards that everyone can help promote, particularly to drivers, to prevent tragedies on roads.”

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